RLC

Launch partnership proposal

RLC x Swordeye

Build the player base that stays.

A creator-led launch plan, with media, marketing and social support built around Swordeye.

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Prepared for
Alexander Sutherland
ALX Theory LLC
Date
November 11, 2026
Early Access
January 27, 2027 (tentative)
Swordeye key art: the game title beside an armored knight in a riveted steel helm

The target we plan around

Your goal: a minimum of 100 concurrent players three months after launch.

We want to help Swordeye build a consistent player base, with reasons for players to keep coming back.

01 / Working relationship

Not an agency. Not a megaphone. An embedded partner.

We play before we pitch.

We learn Swordeye properly: directional combat, NPC training and how progression works. We find where newcomers struggle, then use what we learn to pitch the right people with something specific to say.

I've worked directly with developers, media and creators on Kingdom Come: Deliverance and Gray Zone Warfare. We'll bring that same hands-on approach to Swordeye.

You stay focused on development and your existing Discord. We handle the agreed marketing and outreach, built from your raw footage and your approvals.

  • Strategy

  • Creator outreach

  • Media support

  • Live press kits

  • Reporting

  • Social support

02 / Creator strategy

Give the right creators a reason to stay.

We'll look for creators already covering games like Mortal Online 2, Mount & Blade, Dark and Darker and Kingdom Come: Deliverance, then review their recent videos and streams to see where Swordeye fits. We'll combine that research with our existing contacts and look at selected competitive FPS creators too.

We'll coordinate interested creators around shared launch and update windows, give newcomers a clear combat guide and route into your community, and invite creators back when there is something new to show. We'll review coverage alongside the player activity you share, so we can put more effort into what brings the right people to Swordeye.

We'll build a creator hub with gameplay footage, screenshots, key information and an illustrated guide to combat, training and progression. Creators.gg campaign setup is included at no additional cost, with FirstLook supporting access and content tracking. We'll handle the direct emails, DMs and follow-up.

Organic outreach comes first. We'll build Swordeye's campaign around earned creator and media coverage, and consider paid opportunities when the fit, timing and value make sense.

Starting points for creator research

  • Mortal Online 2
  • Competitive Mount & Blade
  • Dark and Darker
  • Kingdom Come: Deliverance
  • Selected competitive FPS creators

We screen for audience fit and comfort with demanding mechanics. Creator participation is subject to interest and availability.

How we run creator outreach
  1. 01

    Play and research

  2. 02

    Write the pitch, guide and clips

  3. 03

    Email and direct outreach

  4. 04

    Keys and onboarding

  5. 05

    Follow up and track coverage

  6. 06

    Return for updates

See the Creators.gg platform

We set up and manage the campaign as part of our creator outreach.

Creators.gg campaign listing page
Creators.gg campaign listing, from FirstLook documentation. Source
FirstLook content tracking filtered by campaign participants
FirstLook content tracking, filtered by campaign participants, from FirstLook documentation. Source

RLC and BigFryTV

A look at the kind of ongoing creator relationship we build: people who spend time with the game and return as it develops.

Open video

Gray Zone Warfare campaign, 2024

100M+ organic views

YouTube and TikTok, 2024, across the whole campaign

#1 Steam global Top Seller

Reached during Gray Zone Warfare’s 2024 launch campaign

On Gray Zone Warfare, I built creator and media relationships, prepared people ahead of reveals, and kept the campaign moving through launch and updates.

Read the Gray Zone Warfare case study

Figures reported in RLC’s Gray Zone Warfare case study.

Make more of every reveal

Gray Zone Warfare had a one minute PC Gaming Show trailer. We turned it into a wider campaign by briefing creators in advance and supplying footage and context under embargo. That campaign drew approximately 20 million YouTube and TikTok views, manually tracked.

For Swordeye, I'd prepare a clear feature story, clips, the guide and interested creators before each update that is ready to show, such as guilds, bounty hunting or the dungeon expansion once each is ready. Then we coordinate coverage and follow up after the announcement.

03 / Materials and media

Everything creators and media need for Swordeye, in one place.

We'll build and maintain a Swordeye creator hub with game information, screenshots, trailers, downloadable assets and an illustrated guide to combat, training and progression. We'll keep it updated as Swordeye develops, so creators and media always have the latest approved material.

Every package includes the hub and guide, creator outreach and follow-up, coverage reporting, and help turning your B-roll into GIFs and short MP4 clips for Swordeye.

Give media a story worth covering.

Where media is in scope, we'll identify the editors most likely to cover Swordeye and pitch a clear story: directional combat, persistent dungeons or a meaningful update. We'll offer interviews with you and approved gameplay, agree timing and embargoes where appropriate, supply the hub and assets, and follow through. We'll explore an exclusive only where it makes sense.

Scopes with strategy add launch messaging, Steam bundle planning and the plan for each major update. Social account management is part of full marketing support only.

Revenant Survivors live press kit screenshot
Revenant Survivors live press kit (RLC example)View live press kit (opens in new tab)
OZARK launch preview hub screenshot
OZARK launch preview hub (RLC example)View live press kit (opens in new tab)
View example players guide

Recent coverage across games we've worked on

Previews, feature stories and updates each give media a different reason to cover a game, and Swordeye can offer all three as it develops.

  • DualShockers · Gray Zone Warfare · Oct 1, 2026

    A major update, explained

    A full overview of Update 0.5's hideouts, locations and systems.

    Read coverage (opens in new tab)

  • DualShockers · Gray Zone Warfare · Oct 1, 2026

    All new weapons in Update 0.5

    A focused feature angle pulled from inside a bigger update.

    Read coverage (opens in new tab)

  • Game*Spark · Gray Zone Warfare · Aug 14, 2026

    Arma and DayZ veteran joins the team

    Japanese news on Ivan Buchta joining development, showing team news can be a story of its own.

    Read coverage (opens in new tab)

  • COGconnected · Don't Lose Aggro · Sept 14, 2026

    First major Early Access update

    Covers the expanded party, Summoner companion and combat additions around a Steam event.

    Read coverage (opens in new tab)

  • Shacknews · Don't Lose Aggro · May 1, 2026

    Don't Lose Aggro is a Tank's dream

    A hands-on preview explaining MMO tanking as a singleplayer game.

    Read coverage (opens in new tab)

  • Niche Gamer · Luminary · 2026

    Luminary preview

    A hands-on preview ahead of release, looking at the foundation the game is building on.

    Read coverage (opens in new tab)

  • Game Rant · Luminary

    Luminary: Fable and Zelda comparisons

    A familiar comparison gives readers a way into a new RPG.

    Read coverage (opens in new tab)

  • IGN · Gray Zone Warfare · March 2024

    IGN: 24-hour exclusive

    I helped coordinate the footage for a 24-hour IGN exclusive and prepared selected creators to react once it was public. The case study reports more than 1.1 million views across IGN's social post and YouTube video alone.

    Watch the IGN feature (opens in new tab)Case study (opens in new tab)

04 / Campaign timeline

Four beats, built around your roadmap.

A large group of players gathers in a vast dungeon hall

Our first month with Swordeye

  1. 01

    Learn the game and agree the pitch

    Play extensively, discuss priorities and approve messaging.

  2. 02

    Prepare the campaign

    Build the hub and combat guide, turn supplied footage into GIFs and MP4s, and research relevant creators and media.

  3. 03

    Preliminary outreach

    Start conversations with relevant creators and media, gauge interest, and explore potential exclusive coverage opportunities. Use those conversations to shape the launch outreach.

Early priority: assess the January 14 Insider Gaming Showcase opportunity before the November 25 submission deadline.

  1. Now to January

    Preparation

    Start immediately

    Play and research, agree the messaging, and build the hub, guide and assets. We hold preliminary creator and media conversations, assess exclusive angles, and agree when later outreach and preview access should happen. Media and bundle planning where in scope.

  2. Late January

    Early Access launch

    Tentative Jan 27. Guilds, vendettas and Ice Cave boss targeted

    Coordinate launch coverage, creator sessions and preview access as agreed, and keep launch messaging accurate. Media support where in scope, and managed socials with full marketing only.

  3. About 6 weeks in

    First major patch

    Bounty hunting and elite Othari raid targeted

    Collective player progress fills a global bar, and the next raid becomes an elite version with two extra waves and a special boss. We prepare a follow-up creator and media story once it is ready.

  4. About 3 months in

    Third dungeon expansion

    Planned expansion of the existing third dungeon

    The current third dungeon grows into a much larger space, giving creators and lapsed players a reason to return. We review progress toward the 100 concurrent player goal at day 90.

Keeping track of what's working

Outreach and coverage

  • Relevant creators who cover the game, and who comes back
  • Coverage links, views and audience sentiment
  • Steam traffic where available

Player activity

  • Concurrent and returning player data you share
  • A monthly review
  • Check-ins at launch and each major update

05 / Options

Three scopes. Pick the level you need.

Creator outreach

$5,000 / month

Targeted creator outreach, a creator hub, keys and follow-up.

  • Game immersion for sharper targeting
  • Current content research and contact list
  • Personal email and DM outreach with creator follow-up
  • Creator messaging and pitch
  • Live Swordeye creator hub / press kit, kept updated
  • Illustrated combat and creator guide
  • B-roll edits into GIFs and short MP4 clips
  • Creators.gg campaign setup at no additional cost
  • Key distribution and FirstLook where appropriate
  • Creator relationship management and coverage reporting
  • Not included: Standalone media campaign
  • Not included: Broad marketing consulting
  • Not included: Social account management

Recommended

Creators + media + strategy

$7,500 / month

Our recommended launch scope. The media premium funds separate outlet research, outreach and follow up.

  • Everything in Creator outreach
  • Dedicated media pitching and interview coordination
  • Messaging, launch and update planning, marketing consulting
  • Steam bundle opportunities and partner conversations

Full marketing support

$10,000 / month

We also run the agreed social accounts, with your approvals.

  • Everything in Creators + media + strategy
  • Content calendar for agreed social accounts
  • Copy, scheduling and publishing
  • Gameplay clip coordination
  • Monitoring, responses and reporting
  • You keep your existing Discord relationship
Quick comparison
Scope$5,000$7,500$10,000
Creator outreach and reporting
Media pitching and interviews
Live creator hub and illustrated guide
GIFs and MP4 clips from your B-roll
Strategy, consulting, bundles
Social account management

For Swordeye, we recommend Creators + media + strategy. It combines creator outreach with media pitching, launch planning and consulting, while you keep control of your social accounts.

Organic outreach comes first. Creators.gg campaign setup is included at no additional cost.

Month to month with 30 days' notice. We recommend at least six months to cover preparation, launch and the first major updates, but there is no mandatory six month term. A standard agreement follows once you choose a scope.

Making the most of Swordeye's budget

We want your budget to support Swordeye through launch and the months after it. We'll start with organic outreach, reuse your gameplay footage and leave room for opportunities worth considering.

IGN Indie Games Loop

£4,000 GBP planning price

Based on a recent negotiated package; Swordeye pricing and availability to be confirmed.

  • Inclusion in a multi-game, long-form episode
  • A dedicated social-first video for each game
  • IGN site, YouTube, Shorts, Instagram Reels, Facebook, TikTok and X, global availability as quoted

Previous episode, reported by IGN: 2.7M views and 4M impressions across IGN. Episode-wide totals across all featured games, not a forecast for one game.

See an episode (opens in new tab)

How it benefits Swordeye

I'm in direct contact with IGN's commercial team. This would show Swordeye's combat and dungeons to a much broader gaming audience, and give a release date or feature reveal its own social content. Where links are agreed, interested viewers go straight to Steam, and we'd line up creator follow-up around the same reveal.

Insider Gaming showcase and homepage takeover

$4,000 USD planning price

Flat bundle from a recent quoted offer; Swordeye terms to be confirmed.

  • Tier 1 placement in the January 14, 2027 showcase, with a news article, Steam event page placement and showcase newsletter inclusion
  • 24-hour homepage and site takeover plus Insider Today, on a separately agreed date
  • 240K takeover impressions across three placements in the quoted package; Swordeye terms to be confirmed.
  • Impression and click reporting, with a tracked Steam link

Submission deadline: November 25, 2026.

How it benefits Swordeye

It gives Swordeye two moments of visibility around the planned January launch. The showcase introduces the gameplay, then the takeover points readers to the Steam page on a date we agree. Tracking links and Insider's reporting show us the visits it drives, and in our view their coverage of extraction and tactical games fits Swordeye's audience.

Paid placements sit outside the RLC retainer. These figures come from recent negotiated offers; final Swordeye price, availability and deliverables are subject to agreement and your approval. Nothing is booked.

Budget planning
  • Six months Creator outreach: $30,000
  • Six months Creators + media + strategy: $45,000
  • Six months Full marketing support: $60,000

You mentioned a budget of $25,000 to $50,000. We recommend six months of the balanced scope at $45,000, which leaves $5,000 of headroom at the top of that range. A flexible alternative: three months of Full marketing support around launch, then three months of Creator outreach, also $45,000. In that version, media pitching and social account ownership return to you from month four. Scope changes are agreed in advance.

Starting in mid November, six months runs to mid May. That covers preparation, the January 27 launch and the first three months after it, through the day 90 review around April 27.

Third-party external production, such as trailers, would be a separate agreed scope.

06 / Next step

Let's get started.

  1. 1. Choose the package you'd prefer.
  2. 2. If helpful, let's have another call later this week or early next week.
  3. 3. We'll send the agreement over and get to work as soon as possible.
Book a call (opens in new tab)
A player faces an ice golem in a frozen cavern